UGLY AF will be donating 10% of Profits to St. Jude's Children Hospital

Inside My Thoughts

I don’t really have a topic that really hits home this time. Just a lot thoughts and feelings I have right now. So I apologize for the rambling that’s about to happen. But sometimes I sit back and wonder about the future of UGLY AF. Can it really be a symbol for world peace? Can we show that we support the world as a whole while encouraging individualism? Or will we be a just a trend that blows away like a leaf on a fall day? It’s crazy to have these thoughts, after all I’m supposed to be the beaming light of positivity. Even though I believe that this company we’re building is the key, I keep thinking about the “what if’s.” What if we fail? What if we never make our dreams reality? What if we let our supporters down? That frightens me. To have my dream come shattering down. So we work hard..we do. We may slip up and fall short at times but we put in the work. Just keep our dream alive. Yes, I have to be realistic with myself. The company is almost a year old and we have come a long way from just being a thought. I know it takes time for a company to grow. But because I know what this company can and will do, I want it to reach its potential now. It’s a bit selfish of me but it’s my dream. When we’re working on UGLY AF, I’m as happy as I can be. To have a team of people that will match my work ethic and come up with things I never thought of is amazing. It’s because of them we have come so far. I may be the CEO but I am absolutely nothing without the UGLY AF squad. For them I’ll do whatever I need to in order to make sure I can pay back all the effort and hard work they put into this company. There is no rhyme or reason for this post..just the thoughts of guy seeking to make a change.

U Gotta Love Yourself And Flourish…….always.



Donovan Daniel, Commander-In-Chief

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